Business Mentoring for
Commercial Food Photographers

Work with your ideal clients

Build the career of your dreams.

Turn your passion into a thriving business!

…and make the big bucks $$$$.

What's holding you back from being a
successful food photographer?

You have the photography skills and your images are great but you still can’t find clients who value your work?

You can produce great results consistently but is your portfolio strong enough to attract the clients of your dreams?

Your pricing is all over the place and you feel discouraged by clients wanting the cheapest possible deal?

You don’t want to limit your earnings?Licensing images for commercial use is how you can make big money…

Picture this...

business mentoring for food photographers

Build an effective portfolio

Your portfolio is what’s going to open the right doors for you. It’s not just about creating beautiful images, it’s about presenting the images in the most effective way to attract the right clients. Build an impactful portfolio with intention and the success will follow. We will set your business goals and craft a strategy and portfolio that will help you achieve those goals!
business mentoring for food photographers

Be confident in your pricing

Stop undercharging for your images.
Your work is valuable! I’ll help you get into the right money mindset. Then we’ll develop a pricing structure that works for you and we’ll dive into the licensing world. If you trade your time for money, there’s only so much you can make. Let’s explore how licensing your work for commercial use can greatly boost your income

Bartender making gin and tonic shot with a flashgun

Make money doing what you love

It takes time, effort and the right marketing strategy to get high profile clients.
Advertising agencies don’t just hire any photographer and we need to make sure your skills are up for the task. I will help you design a successful action plan to make sure you go after the right clients for your skillset. We will then develop your skillset to match the dream clients you deserve

How do you make it happen TODAY?

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

Join my business mentorship and coaching program!! 🤩

I’m here to help you achieve the photography career of your dreams with a bang! 

No matter your experience or skill level, having a coach is the fastest and easiest way to grow

The right mentor can greatly speed up your development, give you invaluable resources and insights into the industry and take the guesswork and frustration out of the process!

This program includes 8 sessions and it’s not a generic “one-size-fits-all” course.

We start with a proven business strategy that has helped many photographers succeed in their careers.

Then we address your specific challenges.
You are unique and we’re going to customise the program to suit your needs.

I recommend having 1 session per week but we can be flexible with timing to accommodate busy schedules.

You’re not on your own, I’ll be with you every step of the way! 😊

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

“I made $42,000 from photography this year!!
Thank you for all your help at the beginning, you set me up with such a good foundation.
My goal for next year is $100k, I’m so excited to quit my day job!”

Lauren @LaurenMullalyPhotography

Step-by-step roadmap with everything you need to learn

Module 1 - Powerful Portfolio
Module 2 - profitable pricing
Module 3 copyright

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

“Working with Giulia was one of the best investments I’ve made in my business. She catered our mentoring sessions to my needs going above and beyond to help me figure out how to accurately (and confidently!) price my work, understand licensing and streamline my workflow all of which have been game changers for my business.”

Ashley @grow.seedling

Here’s what you get…

video calls business mentoring for food photographers

8 live 1-1 video sessions

You get your own personal video training covering all the topics you need to start and grow a thriving business. These sessions are adapted to your needs and we can dive deep into your specific pain areas. We can also adjust timing to suit your schedule and make your business happen as quickly as you want. You get a personalised experience and a clear plan of action.

templates for food photography contracts

Templates and resources

I will share customisable templates and spreadsheets for pricing, contracts, estimates, proposals, invoices and everything you need to run a successful business. This way you can automate the boring paperwork stuff and focus on the fun creative part. Not only that, you will look a lot more professional in your client’s eye so you can demand higher prices! Win-win

business mentoring for food photographers

Fast lane email support

You’re not on your own! 
During your mentorship (and after!) you get a preferential lane for feedback, help and guidance as you progress in your business journey. Your dream client calls you and you need help crafting a proposal? How to deal with a price negotiation? How to push back on a dodgy contract? Just email me and we can address your challenges together

What you also get

business mentoring for food photographers

Clarity and a step-by-step map

Accountability and encouragement

Inspiration, motivation and drive

Access to an expert professional

Honest and constructive feedback

Flexible timing

I am your teacher - portrait of me eating a cupcake

Am I the right mentor for you?

food photography business mentor

I started taking photos when I was 8 on my film camera. I have been a professional photographer and stylist for over 10 years and a mentor for the past 5! #dreamjob 🤩

I’ve worked on projects big and small with amazing clients such as National Geographic and Tesco and have been featured in Vogue, Foodism and many more.

I know the struggles and challenges photographers face on their journey – I’ve been there!
Having a background in teaching children and adults with learning disabilities, I can adapt my coaching style to suit YOUR learning style so you can learn faster and with less effort!

I am very passionate about sharing knowledge and committed to helping you unleash your full potential. I genuinely care about my students and take great pride and joy in seeing them achieve their dreams!

Expect to work with someone enthusiastic and encouraging  who will always push you to overcome your limitations, flourish and succeed

Schedule a  free discovery chat with me to see if we vibe!

I’m sure we’ll love working and growing together 😊

Jules' signature

Is this program right for you?

I’m not gonna sugarcoat it because honesty saves everyone’s time and money.
It’s going to take commitment and resilience and you’re gonna have to put in the work.

Ultimately, your success will depend on how serious you are about making your dream career a reality NOW.
I can tell you that it’s possible and it’s more awesome than you could ever imagine.

The freedom to run your own business and have your own schedule, the creative satisfaction, the empowering boost from seeing your work in magazines, all the yummy food experiences you get to have working with other passionate foodies…
The struggles and the challenges are going to be OH SO WORTH IT. 

I will help, support, encourage and share my knowledge without holding back and be with you every step of the way. Your victories are my victories, your success my success. 

The great thing about this program is that it’s flexible in timing.
I recommend 1 session/week for 8 weeks so you can start your business sooner.
However, if you have a full-time job or a busy schedule we can spread out our sessions to allow more time for you to take things in and carry out assignments.

All I need from you is the motivation and commitment to go after the things that are really important to you so we can turn you into a badass food photographer.

Have you got what it takes?

food photography business mentor

Hear it from my students!

“I loved our session this week! I felt like I was walking on air and for the first time really felt like I can crack this and there is a chance of making some good money! It has lifted me in a time when things seem to be falling apart. It’s a total delight and pleasure to have you as my mentor!!”.

Graham @GrahamMartinPhotography

“Giulia always supported me by teaching me how to tackle issues on the business side, set well-balanced challenges and mapped my road to success. Knowing that I have great support encouraged me to take risks. Having a consistent person I could turn to each session, who has great experience and knowledge, was incredibly helpful. I highly recommend Giulia for any level photographers and for those who need a little push to get to where you want to be. 

Mika @MikaEarnerPhotography

How much do you need to invest?

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

What would it be worth to you to live the life of your dreams sooner than you ever imagined possible?

What would it be worth to you to thrive in your ideal career?

What if I told you that you could make more money than you’re investing with a couple of shoots?

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

Business coaching for professional food photographers - payment
Business mentoring for commercial food photographers - payment plan

business mentoring for commercial food photographers and advertising, photography tips, photography coaching, photography class, food photography teacher

Frequently Asked Questions

If you have a strong drive for improvement and a growth mindset, we’ll be a great fit!
If you don’t, I can help you get into the right mindset and fight that imposter syndrome – it’s possible!!

I am always very encouraging and supporting.
Be ready to work with someone enthusiastic and who is passionate about helping you grow!
I will push you to reach your full potential and hold you accountable.

HOWEVER, you have to be committed and willing to put in the work.
I will guide you every step of the way but I can’t do the work for you!

I have a background in speech and language therapy, teaching children and adults with learning disabilities. 
This means that I can adapt my teaching style to suit your learning style so you can learn more efficiently and with less effort.

After running a successful photography business for 10+ years, I decided it was time for me to use my knowledge to help others succeed!
So for the last 5 years I have been coaching and mentoring food photographers at every stage of their journey. 
Some of my students have then successfully started and are running their own photography business with great results! Others have used their photography skills to further develop their blogging or food based business.

It’s for anyone at any skill level.

The program is tailored to YOU and I will be able to teach you and guide you to your next step, whatever that step is for you. 

Make yourself some tea or coffee, grab a notebook and a pen and set your brain to “learning mode”!!

As you shoot and practise your photography and business, make a note of the challenges and struggles you run into so we can work on them together.


Each session is a 60 minutes video call either on Zoom, Google Meets or Skype depending on what works for you. 
I’ll explain our topic of the day in depth and I will answer all your questions as well. 
At the end of the session, I will give you homework and assignments so you can take action towards your goals.

You’ll receive an email with a recap of our session.
I will include actionable steps and exercises for you to immediately put your learning into practice.
I will include links and other resources (spreadsheets, templates etc) for you to learn more and dig even deeper into the topics.


This is a bespoke mentorship program which means we can adjust any package to suit your needs.

Glad you asked!

Use the form below to schedule a free 15 mins introductory call with me.
We’ll discuss your challenges, where you are in your photography journey and how I can help you reach your goals.

You can ask me any questions you have about the mentorship so you have all the info to decide if it’s right for you, no obligations.

Once your mentor, always your mentor.

I offer follow up sessions for support and Q&A at a discounted rate for my students and you can have as many and as frequently as you need.

You can also find me over email and social media!

Actually, please do keep in touch – I look forward to celebrating your victories and sharing your journey 💚




I’m excited that you are ready to take your photography to the ultimate level!

I look forward to walking this journey with you 💚


Cheesecake with assorted berries and berry sauce